There are some big changes happening in cannabis consumer preferences that marijuana businesses should pay close attention to in 2017!
Earlier this year the California-based marijuana delivery service called Eaze (known as “The Uber for weed”), released its second annual “State of Cannabis” report.
The report draws on data from 250,000 California users and a survey with 5,000 respondents to provide a very comprehensive picture of your customers if you’re in the marijuana industry.
If you’re not selling cannabis oil cartridges as part of your marijuana business and making a concerted effort to advertise this product category to your clientele, you’re missing out on a big opportunity in a rapidly growing cannabis product segment.
According to Eaze’s first report at the beginning of 2016, marijuana oil cartridges for vaping were a mere 6% sliver of overall sales for the past year. This year sales of marijuana oil cartridges are up over 400% making up a full 24% of the delivery service’s sales.
As more cannabis consumers take to vaporizing their weed, fewer and fewer are purchasing the raw plant itself. Over the last year sales of the marijuana plant’s raw flowers fell from 75% to 54%.
Customers are less interested than ever in lighting up and smoking, when they can use a cleaner, less harsh vaporizer, or purchase any number of edible cannabis products ready-made, that they don’t have to prepare themselves.
Finally, consumer purchases of flowers, edibles, and concentrates that are primarily CBD-based has increased 38% over the last year.
CBD or cannabidiol, is a cannabinoid that is remarkable for providing consumers with many of the palliative and medical benefits of marijuana, without producing the characteristic psycho-active “high” that is caused by THC.
Marijuana businesses that are paying attention will cater to the increasing consumer demand for these product categories.