Marijuana Goes Mainstream on Ellen

Marijuana goes mainstream on Ellen:

marijuana goes mainstream

Could consuming marijuana get any more mainstream and acceptable than Snoop Dogg playing a game of “Never Have I Ever” on Ellen with Martha Stewart and Anna Kendrick, and holding his “I have” sign up high when Ellen reads from the cue card, “Never have I ever been stoned on a talk show,” to the ensuing laughter of all three ladies as the studio audience cheers?

That might very well be more mainstream than the president of the United States saying “I inhaled,” when asked if he’d ever smoked marijuana, and joking, “That was kind of the point.”

The level of love, approval, and amusement in that Ellen studio late last fall was off the charts!

While not everyone makes the choice to consume marijuana even in the many states where it’s now legal, it’s a clear sign of the times that this beloved show with an average 4 million viewers per episode and the 16th most subscribed YouTube Channel on Earth, portrayed marijuana the way most people feel about it: as something that is harmless and fun.

If you haven’t clicked play on the clip above yet, give it a watch! It’s so good. And you’ll learn a couple things about Martha Stewart that might surprise you as well!

This isn’t the first time the well-mannered and extremely brilliant Martha Stewart (who is 75 years old) has crossed paths with rapper Snoop Dogg, who’s as famous as Willie Nelson is for having a voracious appetite for cannabis. In 2016 New York Magazine chronicled the history of Martha Stewart and Snoop Dogg’s totally adorable if unlikely friendship. The two now have a cooking show together.

Best Marijuana Dispensary Management System Software 2017

The best marijuana dispensary management system software for cannabis start ups in 2017.

Best Marijuana Dispensary Management System Software

Every growing start up and small business with a lot of energy and forward momentum eventually reaches a point where growth in sales outpaces the business’s ability to stay organized with systems and processes that can scale.

When you hit this inevitable bottleneck in the growth and management of your marijuana dispensary, it won’t be possible for your business to continue expanding until scalable systems and processes are in place.

If your marijuana business does continue to grow at this critical “crunch time” in your new start-up’s life cycle, you might find yourself in an increasingly overwhelming battle with stress, time famine, and burnout.

As Warren Buffett said, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be a more productive than energy devoted to patching leaks.”

He’s right.

If you want your burgeoning marijuana business to continue growing into a mature, established company with steady, long-term rewards, you need to move from the patched-together “boat” of stop gap measures for handling the business that all entrepreneurs start off with, and get into a streamlined “boat” of simple, but powerful organizational systems that can scale up, up, up!

The good news is that it’s the year 2017, so other entrepreneurs and developers have already put together just such a streamlined, scalable system: an easy-to-use and powerful software solution for marijuana business owners to handle all of the essential aspects of their business.

If you’re in the marijuana business and looking for a better way to track your inventory and sales, do your accounting, process payments, and stay in tax and regulatory compliance, for between $2 – $4 per day, you can manage your entire marijuana business easier, faster, and smarter— all from your mobile phone or device.

Best Marijuana Dispensary Management System Software

Learn more.

Marijuana Businesses Better Stock Up On This Product in 2017

There are some big changes happening in cannabis consumer preferences that marijuana businesses should pay close attention to in 2017!

marijuana businesses should stock up on cannabis oil for vape pens

Earlier this year the California-based marijuana delivery service called Eaze (known as “The Uber for weed”), released its second annual “State of Cannabis” report.

The report draws on data from 250,000 California users and a survey with 5,000 respondents to provide a very comprehensive picture of your customers if you’re in the marijuana industry.

If you’re not selling cannabis oil cartridges as part of your marijuana business and making a concerted effort to advertise this product category to your clientele, you’re missing out on a big opportunity in a rapidly growing cannabis product segment.

According to Eaze’s first report at the beginning of 2016, marijuana oil cartridges for vaping were a mere 6% sliver of overall sales for the past year. This year sales of marijuana oil cartridges are up over 400% making up a full 24% of the delivery service’s sales.

As more cannabis consumers take to vaporizing their weed, fewer and fewer are purchasing the raw plant itself. Over the last year sales of the marijuana plant’s raw flowers fell from 75% to 54%.

Customers are less interested than ever in lighting up and smoking, when they can use a cleaner, less harsh vaporizer, or purchase any number of edible cannabis products ready-made, that they don’t have to prepare themselves.

Finally, consumer purchases of flowers, edibles, and concentrates that are primarily CBD-based has increased 38% over the last year.

CBD or cannabidiol, is a cannabinoid that is remarkable for providing consumers with many of the palliative and medical benefits of marijuana, without producing the characteristic psycho-active “high” that is caused by THC.

Marijuana businesses that are paying attention will cater to the increasing consumer demand for these product categories.

Investing in The Marijuana Industry Promises Huge Returns

Investing in the marijuana industry has never looked more lucrative.

investing in the marijuana industry yields big returns

Earlier this year, Forbes astounded its audience by noting that 2016 marijuana sales in the US states where it’s legal outmatched the Dot-Com boom of the early 2000s.

They based this on a report by Arcview Market Research, which is the market leader in data research for legal marijuana market in the United States. According to Arcview, legal marijuana sales in North America grew to $6.7 billion in 2016.

As Forbes Magazine observed, by comparison the entire US GDP during the Dot-Com era grew at 22% versus the 30% growth we’ve seen in the marijuana market to achieve those kind of number sin 2016. And remember that at the time, the dot-com expansion was considered unparalleled in its scope and magnitude.

Arcview’s editor, Tom Adams wrote:

“The only consumer industry categories I’ve seen reach $5 billion in annual spending and then post anything like 25% compound annual growth in the next five years are cable television (19%) in the 1990’s and the broadband internet (29%) in the 2000’s.”

At the rate the marijuana industry is growing, we can reasonably project legal cannabis sales north of $20 billion by the year 2021 just five years from now.

Consumers clearly value marijuana for its psychoactive effects, the characteristic “high” caused by the THC in its leaves, rewarding consumers with relaxation, greater enjoyment of their company and surroundings, increased insight, and greater creativity.

Many consumers use marijuana the way American workers have used alcoholic beverages since this country was founded, as a way to unwind after a hard day’s work. The demand for legal marijuana is undoubtedly robust and hardly flinching at federal prohibition of cannabis and cannabis products.

Investing directly in marijuana dispensaries themselves or cannabis farms is just one way of investing in the marijuana industry. Another is to invest in the various auxiliary businesses the provide support and business infrastructure to this multi-billion dollar boom industry.

USA Today Discovers People Consume More Marijuana After It’s Legalized

skeptical about anti-marijuana arguments

In a newspaper headline that should go down in history as a momentous “Thank you, Captain Obvious!” moment, USA Today really, actually published this real life headline:

“Pot use, abuse more likely in states with medical marijuana laws, study shows”

Are you serious? People actually consume more marijuana in states where it’s been legalized? How shocking!

Sarcasm aside, before anyone comments that the article is referring to illegal use by people who don’t hold medical marijuana cards or have a doctor’s prescription: That is still an obvious result of these policies. We didn’t need a study to know that would happen.

Even when marijuana was completely illegal in every state but California for medical purposes, there was still a robust demand for the plant and products derived from it on the black market because it’s something that millions of people value.

Some like the feelings of relaxation, insight, or creativity that it gives them. Others like how it improves the taste of food or the feeling of sex.

Still others rely on it desperately for pain relief, to be able to get a good night’s sleep, or to find their appetite for food while on cancer treatments that cause severe nausea.

Many families are finding a miracle in CBD oil, which isolates a chemical from marijuana that doesn’t get you high, but is saving their babies— their toddlers and small children from a severe form of treatment-resistant epilepsy that causes extreme seizures.

With or without an official card or prescription, millions of Americans’ lives are improved in some way by marijuana, and when it becomes more readily available, as it has in states that have legalized it for medicinal purposes, the demand is there to meet it.

A note about the increases in marijuana “abuse” mentioned in the USA Today article— the paper quotes a health professor at Columbia University making another “Captain Obvious” statement similar to the article’s headline:

“If you increase the prevalence of users, you are going to increase the prevalence of people who have adverse consequences.”

As you could say about driving a car. As you could say about riding in planes. As you could say about falling in love. As you could say about starting a business. As you could say about… As you could say about…

If these kind of arguments are the very best that a major publication like USA Today can muster against legalizing medical marijuana, then marijuana consumers and businesses are looking great!